Podcasting has become a hugely popular way of distributing audio, video, and text content for both amateurs and professionals alike. Many find themselves drawn to podcasts because of its ease of use. Podcasts generally also have a low cost start-up that many find attractive. While some publishers create their podcasts simply as a hobby, some will eventually want to make a profit from their time and work, Businesses and organizations especially ought to be concerned with podcast monetization, as they’re likely paying employees or contractors to create their content.
Once you′ve decided that you want to make money with your podcast, there are many different avenues you should investigate to decide which is right for you and the content you provide.
First, RSS is an acronym for Really Simple Syndication, defined as a web feed technology that automatically detects when content on one site is updated and through subscriber feeds and aggregators, distributes it to another site or to a digital content player. A web feed allows feed readers to access a site automatically looking for new content and then post updates about that new content to another site. This provides a way for users to keep up with the latest and newest information posted on different sites. A feed reader is a software package that enables you to read the code in which RSS feeds are written. This can give you a central place to read updates from news feeds, blogs, email etc. Feed readers are increasingly being included in browser software, or as part of personalized homepages.
With AdSense, you′ll generate revenue every time a visitor clicks on an ad from your site. Using AdSense and affiliate programs has made lots of money for marketers. But how do you use this keyword-search-based industry with audio or video?
A great way is to create transcripts of content in boards, forums, blogs, etc. Instead of AdSense, many publishers have instead chosen to host affiliate advertising through networks like Commission Junction and ClickBank. With this method, you can choose which ads appear, and commissions tend to be higher, since they’re based on leads generated or sales made through your site′s traffic.
For individuals really dedicated to providing quality content on their podcast, it’s hard to beat simply charging for the content. Charging subscribers for premium content can seem daunting to publishers; after all, competition for subscribers is hard enough when you′re offering podcasts for free. However, subscribers are willing to pay for content if it’s worth it, and especially if your content has a unique niche in the marketplace.
There are many more directories out there that you can submit your podcast to; however these are what you may want to start to focus on when promoting your podcast shows on podcast directories. Hopefully after reading this, you will have a better sense of which directories you can use to promote your podcast. With these directories, you′ll be well on your way to building a success following in no time.
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